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  • Long-tail Keywords, Their Meaning, Importance, and Top Tools

    Long-tail keywords add depth(context, explanation, FAQs) to the content that you already have on your website. By adding depth, they make your website more authoritative in front of Google and therefore add to your EEAT rankings.

    A higher EEAT rating put together with a couple of decent backlinks, could easily propel your website to rank higher on Google.

    What are Long-Tail Keywords?

    Long Tail keywords are those phrases that dive deeper into any topic or seek to address specific concerns around that topic.

    For example, if we consider a topic on books, the word “Fiction Books” is the main or short-tail keyword while the search phrase “Top 10 Fiction Books From Victorian Era” is a long-tail keyword.

    Note how the long tail keyword dives deeper into the main topic of fiction books.

    Long-tail keywords not only add more depth to the content available on your website but also helps you gain topical authority. This topical authority, an integral part of your EEAT is a critical ranking factor on Google.

    Long-tail Keywords Add Depth

    Long-tail keywords are those topics that go in-depth and are more specific in explaining a core topic.

    For example, for the core keyword “geography books“, a long-tail keyword would be “Best Geography Books for Undergrad Level“. Note that it contains the core keyword and goes in-depth to explain which geography books are the best for the undergrad level.

    These keywords add depth to the content that is already present in your website by explaining a core topic in a specific manner.

    Long-tails Help Increase Your Google Rankings

    Role of Long-tail Keywords in Google EEAT Rules
    Google EEAT Rules

    Google depends on EEAT ratings for a website to consider it fit for the Google search engine. EEAT stands for Experience, Expertise, Authority, and Trust.

    The scope of this article is limited to Authority, however you can read the full article on EEAT.

    Authority is the measure of how a website can be a go-to source for a certain topic. Google ranks websites in order of how much they match with the EEAT guidelines.

    The authoritativeness of a website is usually seen from the fact that how many SEO-optimized articles the website has on a given topic. The more high-quality articles the website has on a certain topic, the higher its EEAT rating should be and, therefore, its Google ranking.

    In my experience as an SEO, I have observed that since 2018 it takes at least 100 in-depth pages (or articles) at least to be considered an authority over that certain topic. The number varies from topic to topic and even reaches 1000+ articles for some YMYL niches.

    Best Usage of Long-tail Keywords

    The best way to use long-tail keywords is through a combination of content clusters, internal links, and external links. Posting standalone articles that do not have links to other pages around the same topic will not help in getting a good EEAT score.

    To make the best use of long-tail keywords, make sure that it has a central core topic, and there are several long-tail articles that are linked to the core topic as well as with each other. This helps google index all the articles and group them together, which in turn helps boost your EEAT score.

    How to do Long Tail Keyword Research?

    Also Asked

    Also Asked is a premium keyword research tool but also has a free plan for users. The tool is used to search for long tail search queries from Google.

    • You just need to enter the short tail keyword.
    • Then select the country for which you are performing keyword research.
    • After that, you can press enter to search for the keywords.
    • There is also an option to increase the search depth which increases the number of related keywords in the search results.
    Also Asked Homepage, A Tool For Long-tail Keyword Research
    Also Asked Homepage, A Tool For Long-tail Keyword Research

    At the end of each Google search page, you will find a list of keywords that are related to your search term. Those search terms are also long-tail keywords. You can pick them to create additional articles.

    However, do not use those terms for a single skyscraper article. If you use multiple related keywords in a single article, it would amount to keyword stuffing which is a black hat SEO practice.

    During my initial days as an SEO, we had tanked a crypto news website while creating skyscraper articles with related search terms as subtopics.

    Below is an example of related search terms on Google which can also be used for Long-tail Keyword Research.

    Related Search Terms on Google can be used for Long-tail Keyword Research
    Related Search Terms on Google can be used for Long-tail Keyword Research

    Quora

    Quora is my favorite place for long-tail keyword research because we can get all the related questions in one place. The side panel on the website shows related questions which shows more questions for your long-tail keyword research.

    Quora is one of the Best Places for Long Term Keyword Research
    Quora is one of the Best Places for Long Term Keyword Research

  • Do .xyz Domains Rank Well on Google? 4 Things to Help You Rank.

    Yes, .xyz domains do rank on Google.

    A while ago, there was a debate among website owners, SEOs and several other marketing experts regarding whether new age TLDs like .online, .xyz, and other domains do rank on Google.

    Also Read: A Qualitative Study of Dot Online Domains

    Investigation into .xyz Domains

    To prove this, I had search on Google about a widely searched term “sgx nifty“. The term represents India’s Stock Exchange NSE’s Nifty Futures, that are listed on the Singapore Exchange, and hence the prefix “sgx“.

    The term has a search volume of 450 searches per month as per Ahrefs.

    Search Volume for SGX Nifty Search Term
    Search Volume for SGX Nifty Search Term

    Surprisingly, I saw a XYZ domain in the result. I found that a website with MOZ DA 52, was ranking on Google’s second page despite being a .xyz domain. I have attached the screenshot below.

    Google Search Query For SGX Nifty Search Yields a .xyz domain
    Google Search Query For SGX Nifty Search Yields a .xyz domain

    Please note that this ranking was for a search query from India. Results by Google for other places might vary.

    What Google Search Central Says

    A while ago, in 2021, there was a question on whether a .xyz domain would rank.

    The answers contained positive answers with most of the users confident of getting a website with this TLD ranked. The answer also contained a wide range of suggestions such as EEAT rules.

    What is Google Search Central?

    Google Search Central is a place to get complete information and help about your website’s indexing, related search queries, website performance and several other aspects. It also provides a help forum where you can post your queries and get answers from the community.

    Then Why Don’t We See Much .xyz TLDs in Search Results

    The reason why not much new age TLDs appear on search results is that they are very new as compared to others.

    Secondly, the domain TLD of .xyz only appeared in 2014, which is a lot newer as compared to other domains.

    Thirdly, going with the past, many businesses rather prefer to register a .com, .net, .co or even other regional TLDs like .in or .uk domains. This causes less preference for .xyz domains.

    Unlike Yandex, which associates domain authorities with TLDs, Google has no such preference. Most essential ranking factor in Google Search is the adherence to EEAT rules.

    What Are EEAT Rules?

    • Experience, personal experience with the topic
    • Expertise, in depth knowledge that provides new insights
    • Authority, how much times you have written around the topic,
    • Trust, do others trust your website

    Experience is gained by using the product, service, or item that is searched about. You have to write explicitly to show that you are well experienced.

    Expertise is shown by adding information to your written page which was earlier not present on Google or is not widely known. This is the reason why AI content often fails to secure good ranking.

    Authority is gained on Google by posting articles several times about that topic which also cover non-core areas. For example, if the core topic you are trying to gain authority is SEO, you would also need to write around benefits of SEO, SEO vs Ads, and SEO vs marketing, etc.

    Trust is gained through backlinks that originate from high quality sources such as news websites, sites with high traffic, sites with high domain authority and page authority.

    Conclusion

    If you are looking to rank a .xyz website on Google, make sure you fill the website with correct, detailed and well researched information. Adhere to SEO Guidelines and also don’t forget to attract quality backlinks.

    In a few months, you will see your website performing better on Google Search.

    Need help with Google SEO? Contact: https://ingeniareai.com/contacts-us/

  • On Aug 31, Google SGE Launched for Users in India and Japan

    On Aug 31, Google had released an AI-based generative results into Google search which shows users AI-generated responses to asked queries. Google calls it the Search Generative Experience(SGE), and is meant to provide answers to search queries in a conversational manner.

    The Search Generative Experience is an extension of the Google Bard which is a Generative AI-based chatbot. However, this feature is only available to users in India and Japan.

    Details About the Search Generative Experience

    The Search Generative Experience is a feature by Google Labs which gives AI generated answers to your search queries. It is currently available only in English language and can only be accessed from India and Japan.

    Some of the features claimed by Google are:

    1. Easy to learn about something when experience an impulsive need. For example, when you want to cook “chicken biriyani” without having to browse several recipes.
    2. Quick pointers when you are looking for a solution to a specific question.
    3. Summarize the opinion of people about something.
    4. Get straight answers.
    5. Asking follow up questions, easier than doing another round of Google searches.

    Benefits That I Have Seen in Google SGE

    The greatest benefit is the ability to search the internet and get results about things happening in real-time. This had become a frustration in other LLM models like ChatGPT which does not have the ability to browse the internet.

    Further, with Google SGE, I get results with the ability to ask follow up questions and also links that I can use to read further.

    Also, SGE is well integrated with a search engine, in this case Google, which helps in seeing other search results when I am not satisfied with the AI generated results.

  • What are Backlinks? Their Evergreen Importance

    Backlinks are those links which are pointed towards your website from another website. These links are a vote of confidence to your website, and help in ranking on search engines like Google, Yahoo. Bing and Baidu.

    Further, there are four types of backlinks based on , do-follow, no follow, with anchor texts, without anchor texts. Based on the combination of these types, there could be several more types of backlinks.

    Backlinks are those links that points users to your website from any other website. These links are often added to provide some kind of reference such as facts, data, original source, etc. The benefit of adding such links is that, since you are providing verifiable information, it increases your website’s trust in front of the user.

    Backlinks divert traffic from the website which hosts it and towards the website to which it points.

    Further, backlinks provide you with much needed link juice, a metric which helps in building the Domain Authority(DA) of your website. Higher, the number of backlinks and referring domains, higher will be its Domain Authority. This high DA helps in easy rankings on Google which gets you more traffic.

    Here is an example of how beneficial backlinks are:

    Higher no of backlinks help rank higher.
    Higher no of backlinks help rank higher.

    The above image shows a Google search result for a search query on : “how does a mobile work?”

    Although the first website has a lower domain authority, it has a much high number of backlinks which helps it rank higher than a website with higher domain authority.

    However, there are several other factors, than just backlinks, that help decide which page should rank higher, like on-page SEO, quality of content, comprehensiveness, etc. Yet, in my personal experience, backlinks have the highest impact in rankings.

    There are different types of backlinks from different perspectives.

    In terms of HTML, there can be the following categories of backlinks. List is non-exhaustive. You can find an exhaustive list on Geeks for Geeks.

    • alternate, which shows the alternate version of the page
    • author, which connects to the author of the page
    • dns-prefetch, it mandates a browser to perform DNS resolution of the target resource’s origin
    • help, specifies that the link in pointed towards a help page
    • icon, points towards an icon image
    • license, shows that the link showing details about the intellectual property
    • next, shows the link for the next page in order
    • pingback, shows the specified address of the pingback server

    Based on whether the source website considers it an organic link:

    • Do Follow Links, are the highest quality links. They tell Google that the website is an important and organic backlink.
    • No Follow Links, are those which a website asks Google to ignore.

    Based on whether an anchor text is provided in the source page.

    • Without Anchor: These are the links that do not have an anchor text associated with the target page and the link is simply mentioned.
    • With Anchor Text: These links have some anchor text that can provide a context regarding the nature of the target link.

    Frequently Asked Questions

    Can local businesses benefit from backlinks? How?

    Backlinks are very essential to rank on Google. They act as a system of trust transfer. More the number of backlinks from high quality sources, the more would Google prefer your website to rank. Backlinks are a part of Google’s EEAT necessities.

    How to get do-follow backlinks?

    You can only ask the person who is responsible for posting on the website. Whether they give do follow or no follow backlink, depends on their choice.

    What is the best way to build backlinks?

    The best way to build backlinks is to do nothing. Just create content so good that people automatically link to it. This method is slower but also the most effective.

    How can I rank my blog without a backlink?

    The most straightforward way is to create content (that satisfies Google) and hope someone notices and links to it.

    However, that seldomly works.

    At Ingeniare AI, we use an advanced method to rank articles through PR which attracts quality backlinks as well as traffic.

    Is Quora good to build backlinks?

    Yes, Quora is a good place to build backlinks but those backlinks would only matter if the question has a decent traffic. This is unique to Quora.

    How do we create quality backlinks?

    The highest quality backlinks are those which come from websites that have

    1. a high domain authority
    2. has a low spam score
    3. does not link to too many websites
    4. has a good backlink profile for itself.

    You can acquire high quality backlinks by simpley finding broken links on websites and then asking them to link to your page. But, before all this, make sure you have created a wonderful page with high quality information.

    Are backlinks still important in SEO?

    Yes, backlinks are very much the core of what decides your Google ranking. This is because backlinks act as a vote of confidence to your website.

  • How PR Helps #3 Google Ranking of Das Crypto

    Das Crypto is a sister site of Ingeniare AI Marketing and shares news on developments in the world of cryptocurrencies, blockchain and DeFi. It was approached by a Web3 social coin, Mundum for a PR.

    To demonstrate our SEO capabilities we ranked it on Google for several terms like:

    • mundum coin
    • mundum crypto

    At the end of our exercise, we were able to rank our article on Google Page 1 just below the original website (mundum.com).

    How We Ranked Das Crypto for Mundum

    Das Crypto was ranked with Mundum with only On-Page SEO.

    In Google Rankings, a secret be beat other competitors is through doing SEO better and faster than them. We published the Mundum PR as soon as we received it but after a little bit of optimization.

    • We made sure the text does not appear as just a wall and divided the entire content in subtopics.
    • Then we inserted images and graphics to help with visual appeal.
    • We made sure our text resonates better with Google Helpful Update guidelines which is ignored by several SEOs.
    • Backlinks were created from a few trusted platforms. This is where most people meet failure because they create unnecessary backlinks which harm the website.

  • Ranking on Google Page 1: Case Study of Sparkling Canvas

    Sparkling Canvas is a Sweet Shop in Mumbai specializing in Odia Sweets. They serve unique sweets from Odisha’s Cuisine, such as Chhena Podh, Rasabali, Odia Rasagola, Steam Sondesh, Mudhi Muan, Labanga Lata, Khaja Pheni, and other sweets.

    Their Need

    When their profile came to me for ranking on Google, they specifically asked to rank for “Chhena Poda in Mumbai.” Chhena Poda is their unique dish made of Milk Solida(paneer).

    Before I started Work

    Their profile analysis showed that they hardly had any backlinks but two. Even those backlinks were from low Domain Rating websites.

    Backlinks Prior to Work

    Another analysis showed that the pages on Google Page 2 for the term “Chhena Poda in Mumbai” had pages without any backlinks.

    So clearly, there was a ranking potential if I gave Sparkling Canvas 2 more backlinks.

    Analysis

    The website was in a specific niche where they ranked for an Indian Sweet, Chhena Poda. It was not a Your Money Your Life (Money, Finance, Medicine, and Healthcare) niche. Therefore, Expert, Authority, and Trust rules were not strict here.

    Finally, I did an SEO analysis of their competitors. It turns out that most of their competitors did not have much backlinking websites pointing at them.

    The analysis showed that:

    In the Short Term, their website needed backlinks.

    In the Long Term, they needed an attached blog with a few backlinks pointing at those blog posts.

    My Method

    I ranked the website on Google Page 2 within 1 day.

    • One Wikipedia Backlink. It wasn’t easy to get because Wikipedia kept eliminating those links. Lesson: Wikipedia considers “.xyz” domains as spam.
    • Five backlinks from 3 Websites that I own within the same niche.
    • Some backlinks from Quora. Yes, Quora backlinks matter when they have sufficient views.
    My Website Opinion Matters was used to link back to the domain.
    My Website Opinion Matters
    My Website Das Marketing

    Results

    #UPDATE: They are already ranking on Google Page #1. However, for Google #1 rankings within Page 1, there is a month-long effort with some extra charges.

    Sparkling Canvas Finally on Google Page 1.

    Conclusion

    As a result of my SEO efforts, the website ranked #8 on Google Page 1. Further, I will update the blog as and when the rankings further improve. The final target is to Rank them #1 on Google for “Chhena Poda in Mumbai.”

  • All About .Online Domains: SEO, Debunked Myths, FAQs

    There is an myth regarding .online websites that they do not rank well on Google. In this article, we will dispel that myth and prove it with verifiable evidence that these websites do rank well.

    You can explore this post for a complete list of new-age domain extensions like dot online.

    The domain extension dot online or .online is a popular TLD being used basically by tech enthusiasts worldwide. The main reason for the popularity of such domain extensions are their cost factors.

    Price of .online domains from multiple vendors(in India) for first year:

    1. Godaddy: ₹499
    2. Hostinger: ₹72
    3. Namecheap: ₹81
    4. Hostgator: ₹852
    5. Google: ₹2150

    Note: Prices are subject to change in the future.

    We can observe that most of the websites offer it at a very low price for the first year which makes it easier for Small and Medium Businesses to test their digital presence without incurring a high cost.

    History of .online Domains

    The dot online domain TLDs were made by ICANN in 2015 after an initial announcement in 2012. ICANN is the Internet Corporation of Assigned Names and Numbers, a nonprofit organization based out of the USA.

    Bhavin Turakhia and his company Radix are the current owners of .online TLD which means anyone buying a .online TLD worldwide buys them directly or indirectly from them.

    Initially, .online was jointly owned by Radix, Namecheap, and Tucows After his acquisition of .online TLD, it saw over 38,000 purchases(registries) in the first 24 hours making it one of the fastest-growing gTLDs. In 2018, .online passed 1 Million registries.

    Some Disadvantages

    These domains have recently come under suspicion because of their abuse by black-hat SEO practitioners. We at Ingeniare AI presume this to be the primary reason for most of the following issues.

    1. SEO Issues with .online Domains

    Flagged as Spam

    We have seen several .online websites being flagged as spam because of their usage by parties that are involved in unfair SEO practices like link farming. It is a practice where several cheap domains are purchased by someone who sells backlinks from them at a cheap cost.

    Non-Indexing Issues

    Recently, we have come across a few digital businesses which have their primary website on a .online domain. Their main concern is despite using the best tools available, they are not getting indexed on Google.

    2. High Renewal Cost

    Compared to a .com or a .in TLD, .online TLD costs as much as thrice the price of its peers. The following are examples of second-year renewal costs of .online domains.

    • Godaddy: ₹3249
    • Hostinger: ₹2659
    • Namecheap: ₹5412

    Note: Prices are subject to change in the future.

    However, There are Some Benefits Too

    .online domains have grown in popularity not only because of their cost but also because they provide a good host of benefits too.

    1. Available for Competitive Names

    With more than 350 million domains worldwide, it should not be surprising for you to find your business .com or . in domain name already registered by someone else. In that case there would be no option other than buying a domain like .online.

    2. Niche Targeting

    For businesses focussed on online services like streaming, gaming, home solutions, online tutoring, etc.. the .online domains show a commitment to niche markets.

    They also show digital adoption among small and medium businesses for whom they were initially made.

    Do .online Domains Affect SEO?

    Google claims that domain names and TLDs do not affect Google SEO. However, they will surely affect a person’s perception and trust. A user is more inclined to click on domains with established TLDs like .com.

    Also, the leaked source code from Yandex shows that search engines may still be secretly preferring to rank .com websites first, which was the case in Yandex.

    Solutions for .Online Domains

    We at Ingeniare AI are still exploring the issue of concrete evidence, however, we have some remedies for businesses using .online domains that are affected by SEO.

    • Getting high-quality organic backlinks is the most effective solution for such domains.
    • Combine this with frequent sitemap submissions on the Google search console.
    • Make sure your content is AI free and your website is not punished by some Google update.

    Successful .Online Domains

    Over our experience as an agency, we have noticed a few .online domains ranking for different search terms.

    (Data as of 11 November 2023)

    • freemba.online ranks #28 for the term “free mba” and 3rd for the term “freemba“.
    • himalayanrudraksha.online ranks #2 for the search term “rudraksha mala”.
    Himalayan Rudraksha, a .online website
    Himalayan Rudraksha, a .online website

    Frequently Asked Questions

    What is the search engine optimization score of dot online and dot co dot in instead of dot com and dot in domains?

    All domains will have the same SEO score when the same amount of work is being done on all of them. However, since dot com domains are the oldest followed by dot co and dot in domains, they will have a greater viewership because people trust these domains more. Other than that, Google does not differentiate between these domains, but Yandex does.

    Is a .online a good domain name?

    Yes, .online domains are cheaper to register, as they cost a dollar or two for the first year, but for subsequent years, they can cost more. I use Hostinger, where .online domains cost $1 for first year and $50 for subsequent yearly renewals.

    What are the benefits of .online domains?

    There is no real benefit except for the fact that they are available at very cheap prices for the first year. If your website does not get successful by the end of the first year, you would incur a negligible loss.

    How .online domains can impact your online business?

    These domains typically represent a new age business that is completely online. it shows that your business is a next generation one and suits the tech savvy buyers.

    How can I get a free .online domains?

    Several hosting providers including Hostinger give you a free domain when you purchase a hosting. You can claim a free .online domain when buying a hosting plan for free.