Why is SEO Important for Business? 10 Reasons

Imagine being able to sell $1 million through your website alone, everyday. SEO helps you to do that exactly by optimizing your website.

Why Google SEO is the Only SEO You Need

As of July 2023, Statista shows that Google occupies 83% of the market share among search engines. This means for every 100 users who are searching online, 83% are doing so on Google.

Further, with the advent of Android phones, Google is pre-installed. Also the most popular browser is Google chrome which has Google as its default search engine, though you can change it later.

Top 10 Factors Why Your Business Desperately Needs SEO

1. Gives you Credibility and Trust

Credibility and trust is gained online through repeated appearance when someone searches on Google. With SEO, your Google rankings improve and consequently, more people notice your business. This helps build good credibility and with repeated exposure, trust is also formed.

However, there is an equal need of good quality content. Google is a search engine that gives information to its users. Therefore, it will only value your website when you have one of the highest quality of information.

2. Very Low Cost Compared to Other Methods

For getting 100 users for the term “best SEO in India”, I have observed that it costs approximately $1.5 per click or $150 per 100 users. However, with SEO, you can get the same results in less than $50, even if you are paying others to write content.

3. SEO Boosts Your Search Ad Campaigns

Search Ad campaigns on Google and other search engines revolve around keywords. If you have performed a SEO analysis of your business, and competitors (which is what we do at Ingeniare), you will come across keywords that have high volume but have a low cost per click. Choosing such keywords will reduce your budget by a significant amount.

4. Helps You Reach Easily Convertible Customers

Most searchers on Google who are searching for any product or service are already at a very low level in the sales funnel. These users are easy to convert. When such a user lands on your website, all you need to do is satisfy their price and value needs, and you will have a buyer.

Most of the searchers on Google are either at desire stage where they need a good deal to buy the item, or at the action stage where they have already made the decision to buy.

We at Ingeniare AI have also observed that an overwhelming number of buyers (about 80%) covert when searching for local shopping. Here local SEO matters the most.

One of our earlier projects, did such a local SEO ranking on Google within a week where we improved the Google ranking of the project to #2 on the first page from the fourth page.

5. Boosts Your Local Search Presence

Local searches are very lucrative traffic for businesses selling goods and services locally. Further, if you have a local store or shop. You can drive traffic as well as footfalls to your physical location.

When anyone searches for a nearby shop with “near me” such as “marketing near me”, they can see a similar palette on Google.

If you have a significant amount of customers who are local, doing local SEO is very essential for you.

6. Improves User Experience and Website’s Performance

There are three components of SEO:

• On Page
• Off Page
• Technical

On Page SEO deals with how your website appears to the user. The better the on-page SEO for a page will be, the greater will be its appeal to the user and hence greater will be its user experience.

7. Improves User Engagement

A well designed SEO page appears very interesting as it is filled with information, images, infographics and videos. Such rich forms of displaying information is more engaging for the user.

8. Verifiable Results

SEO gives you results that you can verify with your Search Console, SEO Tool or even with Google Analytics. This gives you analyze the effect of the money and effort spent on SEO.

Frequently Asked Questions