Recently, I came across a .tech website which is a new age generic Top Level Domain (gTLD). The domain was featured above other domains on the topic of “multicropping” for India. This was despite the fact that there were other domains below which had a greater DA.
The screenshot below dismisses a myth where several SEOs and other professionals said that new age generic TLDs like “.tech”, “.online” or “.xyz” domains cannot rank higher on Google.
Table of Contents
What are New Age gTLDs
New Age gTLDs (Generic Top-Level Domains) are a category of domain name extensions that have been introduced as part of the Internet’s domain name system expansion. This expansion allows for a greater variety of domains beyond the traditional ones like .com, .org, and .net. Here’s a detailed breakdown of what New Age gTLDs are:
Background
- Traditional gTLDs: Initially, the Internet had a limited number of gTLDs, including familiar ones like .com, .org, .net, .edu, .gov, and .mil. These were intended to represent different types of organizations and entities.
- Expansion of the Domain Name System: To cater to the growing demand for domain names and to allow more flexibility and choice, ICANN (the Internet Corporation for Assigned Names and Numbers) initiated a program to expand the number of gTLDs.
Characteristics of New Age gTLDs
- Variety and Specificity: These new gTLDs include a wide range of options, reflecting various industries, interests, communities, and geographic locations, such as .app, .blog, .club, .tech, and .city.
- Enhanced Branding: Businesses and individuals can use these gTLDs to create more distinctive and memorable online identities, which can be closely aligned with their brand names, sectors, or interests.
- Innovation: They open up creative possibilities for domain names, allowing for more intuitive and descriptive URLs.
Impact
Diversification:
The introduction of new gTLDs has diversified the domain name landscape, offering more choices for domain registration.
Also new age domains help new businesses acquire the domain that belong to their name. For example a business starting a song business can now register a website such as https://songs.tech. This would have been impossible earlier since all single word or keyword domains were already booked.
SEO and Online Presence:
While traditional gTLDs like .com are deeply ingrained in the public consciousness, new gTLDs offer the potential for innovative branding and may influence future search engine optimization (SEO) strategies.
In my own agency, Ingeniare AI, I use a technique called Keyword Domains. These are the domains which are either partially or fully based on a keyword. For example, I own a domain named https://freemba.in. This is a keyword domain as the term free MBA is a keyword for Google search.
Challenges:
The proliferation of gTLDs also presents challenges, such as increased potential for cybersquatting and trademark infringement, necessitating vigilant brand protection strategies.
Some SEO tools and Wikipedia flagged these new gTLD as spam or suspicious. However, I estimate that as these domains proliferate the internet, soon these kind of flagging will become lesser.
Frequently Asked Questions
Who can buy .tech domains?
.tech domains are meant for those websites which will be focused on technology. They can be from any industry such as agriculture, entertainment, IT, etc. However, there is no restriction on who can own a .tech domain.
