Advertising on search engines is so effective because those are people who either want to buy or are interested in a certain product or service. Such users are just looking for a either a little bit more information or just a good deal to buy.
Typically there are four parts of a sales funnel:
- Awareness, where a person is made aware of the product or service.
- Interest, where the person feels interested but has not yet decided to buy.
- Decision, where the person feels that their needs or wants can be satisfied with the product or service.
- Action, where finally they decide to buy.
Why Does a Search Engine User Easily Converts
A user searching for information already knows about the product and is interested. Such a user is lot more easier to convert than someone who does not even know about what you are selling.
In my experience, a successful sales is what when a user believes in you, your company and your product. Considering this, a search engine user already knows about the product and the company, which gets 67% of the job already done.
Next, you just need more information and a good deal.
This is where SEO comes in.
SEO helps in creating pages and articles that provide comprehensive information on a topic.
The final part of the sales funnel, i.e., buying, happens through discounts, good after sales service, personalized recommendations, peer reviews, etc.
