Category: Case Study

  • Success with Programmatic SEO – Our Own Case Study

    Programmatic SEO is the application of SEO to rank Generative Text (often with a human in the loop) on Google. This is a particularly difficult achievement because Google often prefers human input wherever possible. As a result, ranking Generative Content is much difficult on Google even if there is one competitor in the market.

    However, we at Ingeniare have already ranked Generative Content on Google, thanks to our intensive and insanely long list of On-Page Optimizations.

    We had tried this ranking on Google with one of our sister sites The News Dispatcher, owned by Ingeniare.

    Success in Ranking Programmatic SEO
    Success in Ranking Programmatic SEO

    Despite having a generated content, a lot of high DA competitors and competition from social media platforms like YouTube and Instagram, we managed to rank for the keyword “Italian Switchwords” on Google.”

    We also have managed to hold our ranking in the first page for over 2 years since the post was last written in 2023.

    What is Programmatic SEO?

    Programmatic SEO is the application of search engine optimization techniques on pre-defined algorithms that create content to rank higher on Google at a much faster rate. Although there is a human in the loop which provides inputs much of the content creation and SEO optimization process is done automatic to achieve high scale.

    The aim is to create content at a much higher pace than an ordinary human, sometimes thousands of blogs and articles per day, so that it outmaneuvers humans on speed and volume, which them compensates for quality.

    However due to this mundane and less helpful way of creating content Google discourages programmatic SEO. However if her human optimizer is present in the loop and does the job well, the chances of ranking higher becomes much more real.

  • New SEO Trick Helps Business Save 100% On Ad Costs

    With the advent of faster and more efficient SEO techniques, online businesses have been able to sell to far more customers with a very less marketing cost.

    Below is an example of a website which sells customized gifts. The client approached Ingeniare SEO in January 2024, with a very small budget that was not even enough for an intern. However, they still got the help.

    By the end of May, they were getting at least 200 visitors per day.

    How Ingeniare SEO Scales Your Digital Business

    Ingeniare SEO completely relies on organic traffic to upscale client businesses. Here is a brief overview of the strategy.

    1. Clients mention the keywords they wish to rank for. Even if they don’t Ingeniare SEO chooses the best keywords for them.
    2. Clients pay a token fee for the first three months during which their website is optimized, new content is added and high quality backlinks are created.
    3. The full fee is only charged when they receive satisfactory traffic from the fourth month onwards. If there is any dispute, clients may choose to extend their trial period for one more month at a time.

    Any Website Can Rank For Any Keyword

    At Ingeniare SEO the entire focus is on using unconventional strategies, years of experience and information asymmetry to rank any website for any keyword.

    The result? Clients get better traffic even if they are spending upto 30x less.

    That’s the power of SEO.

    Note: By “any keyword”, it means keywords with difficulty as per the domain authority and competition. More difficult keywords take more time.

    Case Study

    Below is a case study from a website that sells customized gifts. Even before the trial period gets over, their traffic count was much better than almost all competitors.

    Below is a testimony of their growing traffic from multiple independent sources.

    Initial Traffic in Jan 2024: 0 views per day

    Traffic by End of May: 200- 230 views per day

    SEO Techniques Used:

    1. Cover topical authority with around 70 articles.
    2. Backlinks from high quality news sites and industry backlinks.
    3. Brand mentions.

    Google Analytics Data

    Please note that traffic from Google Analytics is higher than Google Search console because analytics measures traffic from direct sources too.

    Google Search Console Data

    Jetpack Stats

  • Ingeniare SEO Agency Conquers Rankings and Traffic After Google’s March 2024 Core Update

    A while ago we had made some claims that our SEO agency, Ingeniare, is the best and the fastest SEO agency in India. Now its the time to show you some evidence.

    Massive Gain in Google Rankings After March Core Update

    The Google March core update was intended to weed out low quality content that adds no value and no additional information to the internet. Our agency being compliant with Google’s EEAT guidelines have always prioritized the use of helpful content for all our clients.

    As a result. we have gained massively in terms of both Google rankings and traffic. Let’s explore some of our projects that we recently worked on.

    The News Dispatcher Gains Heavy Traffic Inflow

    We started this website around November 2023 and meant to create a news website out of this. The aim was to monetize the website which required massive traffic.

    Four months fast forward, we have gained more than 25k visitors in Jan 2024 and expect to cross 30,000 by Feb 2024.

    Not only just traffic, we have managed to gain more than a high Visit Duration of nearly 10 minutes. The longer the viewer stays on your website the better it is for your website.

    In March alone, we might cross around 40k visitors (estimated).

    Traffic Data from 1-7 March 2024
    Traffic Data from 1-7 March 2024

    Cyan sees Massive Gain in Google Rankings

    Cyan, an place where you can buy NFTs on EMI, has witnessed a surge in its Google rankings after the Google Core Update in March 2024. The reason why Cyan gained and all of other websites lost is because we implemented a content revamp plus relevant backlinking from high DA sources. All of these helped Cyan to beat its competitors.

    Rankings Gained by Cyan
    Rankings Gained by Cyan in March 2024

    Another update, as on 10 March 2024, this client now ranks on #9 in USA for the keyword “Cyan”. The keyword has a massive search volume of 110,000 monthly searches.

    Ranking on #9 for "Cyan" in USA

    Melotales Beats High DA Websites due to Superb Content Quality and On Page SEO

    Melotales had implemented a content revamp plus a custom WordPress installation along the main site. This helped them utilize the full potential of our SEO expertise.

    The company sells customized gifts.

    Below is a screenshot of the keyword “custom engagement songs” that the website ranks on #1 just below the featured snippet.

    Melotales Ranks #1 for Custom Engagement Songs
    Melotales Ranks #1 for Custom Engagement Songs

    Why Ingeniare is the Best SEO Agency?

    The reason why we excel in creating fast SEO results as compared to other websites is because we stick to all the guuidelines of Google, each of our content and SEO technique religiously adheres to Google’s guidelines such as EEAT, Helpful Content, Spam Guidelines and several others.

    Another reason is that we are constantly testing and improving our techniques as we speak. We have built and scaled more than 25 websites in our agency’s history.

    Want the Same Results?

    We can deliver the same results on any website. All you need to do is pick up the phone and WhatsApp us.

    WhatsApp: +91-6371750930

    Email – info@ingenaireai.com

  • Fast Ranking a News Website for a Trending Keyword “Convalexa” in 10 Hours

    Summary:

    • Ranking Strategy: Information Asymmetry.
    • Techniques: On Page SEO, Social Media mentions and high value backlinking strategies.
    • Keyword: Convalexa, trending on social media.
    • Volume: Estimated 500-1000 searches a month

    Trending keywords are hard to rank because most well known news agencies are batting for it. Yet, I have successfully ranked a trending news term “convalexa” related to astrology using the same “information asymmetry” that I used earlier.

    About The Term “Convalexa”

    The News Dispatcher Ranking #3 on Google
    The News Dispatcher Ranking #3 on Google

    The term “Convalexa” was on trend in different social media platforms such as Facebook, Instagram and Twitter and was shared by an Indian astrologist during a podcast on Real Hit. Ranking for such terms is difficult because many high DA websites are competing for them.

    #Note: The meaning and aim of the term Convalexa is to attract wealth especially when it rightfully belongs to you and is stuck somewhere.

    Though search volume for the trend was not available, yet using indirect methods and actual website traffic I could deduce that it had somewhere between 500 – 1000 searches a month. The reasons in even being ranked third, my website: https://thenewsdispatcher.in was getting around 70 clicks overnight on Google.

    Traffic Snapshot from Google Analytics
    Traffic Snapshot from Google Analytics
    Google Search Console (webmaster) Snapshot
    Google Search Console (webmaster) Snapshot

    Ranking Strategy

    I used “information asymmetry” strategy to rank the term on Google. The method is now in beta testing phase and has yielded consistent results for me.

    Research

    In this strategy, I carefully examine each search result for a keyword and find gaps in On-Page SEO. After that I try to create as much as content as needed by Google to present me as a topical authority.

    Backlinking

    Once topical authority has been established, I started backlinking with websites whose DA>50. Here, it is important to check the spam score before you ask someone for links. Spam scores greater than 10% should be avoided at any cost.

    For example. if you create too many backlinks on Quora, your website domain authority will slide down. I happened with me when one of my website authorities slipped from DA 11 to DA 9 in 3 days because of excessive Quora linking.

    Indexing

    The next step is to submit for indexing. This is the most critical part which often website owners and even senior SEOs miss.

    Waiting

    That being done, you need to wait. In my case the waiting period was nearly 10 hours. It can be higher for you depending on competition in your niche.

    For high competition niches like Digital Marketing, waiting can be as long as 3 weeks, but with Ingeniare SEO, its 2 -3 hours. Yep, we have a special technique.

    Frequently Asked Questions

    Does Ingeniare AI use PBNs for backlinks?

    PBN backlinks are only used when they have a high DA (>30) and low spam score (below 10%).
  • Google Rank #2 within 18 Hours, Fast Ranking by Ingeniare

    Recently I did another successful SEO experiment where I ranked an article for the keyword, “Harmony on chain metrics” on Google.

    Below is short story on how I managed to get my website ranked on Google #2 on Page 1.

    Das Crypto Ranks #2 on Google for "Harmony On Chain Metrics"
    Das Crypto Ranks #2 on Google for “Harmony On Chain Metrics”

    In this article, I will give everyone a walkthrough of the entire ranking process. For the website: https://dascrypto.in, this has been the third successful Google ranking.

    Outranking the Competitors on Google SERP Page

    The only thing you need when raking a keyword for a low search volume is outranking them on the basis on information. A good quality on-page SEO is enough to rank a website on Google. I learnt this thing from SEMrush’s complimentary tutorial which used to come with its Guru plan.

    Research and Content

    1. Make sure that when you go through the websites which are ranking for the term, analyze the deficiency in their information. Some websites might lack a personal experience, some might lack advantages and disadvantages section and some might even lack a section for the FAQs.
    2. The second step is to address these deficiencies in your article along with all the information that you are already giving in that article. In short, make it the most comprehensive piece of information available on the internet.

    Getting Indexed

    The next step in the process is getting the article indexed. If you have a news website or publish regularly, you can get Google News approval from the Publisher Center which will help you get your article indexed within a few hours.

    Alternatively, you can index your article by submitting it on Google Search Console.

    The final step, and this is barely necessary is that create some social media backlinks from, Quora and Medium. SEOs would advise you that these websites only give “no-follow” backlinks, but I have experienced in my SEO career that the links from these websites are of high quality even if they are no-follow.

    Do not forget that links are to be only created from websites with a DA>30 for old websites and DA>10 for new websites.

    Check the DA of websites with Ahref’s Free Website Authority Checker.

  • Google Ranking in 2 Hours, My Secret Strategy Revealed

    Ranking on Google is not difficult even for new websites. You just need to find an information deficit and think creatively on how your website can fill in that information.

    In this article, I will tell you how I ranked an article in a highly competitive niche (Finance) within two hours of publishing. The interesting thing is I did it even without backlinks.

    The Most Critical Factor in Google Ranking

    For any website, the most critical necessity to rank on Google is to supply information of the highest quality. You can read my other website on how to create the best informative article.

    Related: Most Important Factor for SEO

    My Methodology

    Now coming back to our ranking story. Here is the complete information of the website that was ranked.

    • Site: https://dascrypto.in
    • Niche: Finance > Cryptocurrency
    • Keyword: DeFi Research Methodology

    I created the following strategy to make sure that the ranking on Google page 1 was the fastest ranking ever.

    1. For the website to be ready, first I made sure that it was indexed quickly. News websites can do this with Google News approval and other websites can do this with directly submitting articles on Google Search Console.
    2. The next necessity is that the website on which you are working has at least 10-15 SEO compliant articles that are well linked.
    3. Now, there is a need to find information asymmetry. New websites can only rank better if they do these two things:
      • Create the best informative article on the internet.
      • Find keywords where others are lagging. Usually low volume keywords fit well in this search.(less than 100 searches per month).
    4. Then, analyze all the websites through a SERP analysis tool like Ahref, SEMrush, Ubersuggest or Moz. See if there is any website ranking on top 10 places that have a Domain Rating below 20. For my ranking, I use Moz and found that there were websites that ranked below 20 in that search result for “DeFi Research Methodology”.

    Why this Process Works Great?

    Google is an information company. It provides information to searchers and runs ads on those search pages to earn money. To get ads it has to ensure that there are more searches on its search engine which is only possible when the search results are of the highest quality.

    However, in the absence of a “accurate match in title” Google shows results for related keywords.

    For example, in my case when I searched for the term: DeFi Research Methodology, there were only 2 results matching exactly with this search query. Other results were a related match for the term.

    This prompted me to create an article with the most comprehensive information. It took me 2 hours to create this article because of my experience in content writing and over 4 years experience in cryptocurrency.

    The Final Result

    If you take a closer look at this article or even search for the term: DeFi Research Methodology, you will find my website: https://dascrypto.in currently ranking on the fifth place on the first page of Google search. All other websites are of very high domain authority which you can verify yourself.

  • How PR Helps #3 Google Ranking of Das Crypto

    Das Crypto is a sister site of Ingeniare AI Marketing and shares news on developments in the world of cryptocurrencies, blockchain and DeFi. It was approached by a Web3 social coin, Mundum for a PR.

    To demonstrate our SEO capabilities we ranked it on Google for several terms like:

    • mundum coin
    • mundum crypto

    At the end of our exercise, we were able to rank our article on Google Page 1 just below the original website (mundum.com).

    How We Ranked Das Crypto for Mundum

    Das Crypto was ranked with Mundum with only On-Page SEO.

    In Google Rankings, a secret be beat other competitors is through doing SEO better and faster than them. We published the Mundum PR as soon as we received it but after a little bit of optimization.

    • We made sure the text does not appear as just a wall and divided the entire content in subtopics.
    • Then we inserted images and graphics to help with visual appeal.
    • We made sure our text resonates better with Google Helpful Update guidelines which is ignored by several SEOs.
    • Backlinks were created from a few trusted platforms. This is where most people meet failure because they create unnecessary backlinks which harm the website.
  • Ranking on Google Page 1: Case Study of Sparkling Canvas

    Sparkling Canvas is a Sweet Shop in Mumbai specializing in Odia Sweets. They serve unique sweets from Odisha’s Cuisine, such as Chhena Podh, Rasabali, Odia Rasagola, Steam Sondesh, Mudhi Muan, Labanga Lata, Khaja Pheni, and other sweets.

    Their Need

    When their profile came to me for ranking on Google, they specifically asked to rank for “Chhena Poda in Mumbai.” Chhena Poda is their unique dish made of Milk Solida(paneer).

    Before I started Work

    Their profile analysis showed that they hardly had any backlinks but two. Even those backlinks were from low Domain Rating websites.

    Backlinks Prior to Work

    Another analysis showed that the pages on Google Page 2 for the term “Chhena Poda in Mumbai” had pages without any backlinks.

    So clearly, there was a ranking potential if I gave Sparkling Canvas 2 more backlinks.

    Analysis

    The website was in a specific niche where they ranked for an Indian Sweet, Chhena Poda. It was not a Your Money Your Life (Money, Finance, Medicine, and Healthcare) niche. Therefore, Expert, Authority, and Trust rules were not strict here.

    Finally, I did an SEO analysis of their competitors. It turns out that most of their competitors did not have much backlinking websites pointing at them.

    The analysis showed that:

    In the Short Term, their website needed backlinks.

    In the Long Term, they needed an attached blog with a few backlinks pointing at those blog posts.

    My Method

    I ranked the website on Google Page 2 within 1 day.

    • One Wikipedia Backlink. It wasn’t easy to get because Wikipedia kept eliminating those links. Lesson: Wikipedia considers “.xyz” domains as spam.
    • Five backlinks from 3 Websites that I own within the same niche.
    • Some backlinks from Quora. Yes, Quora backlinks matter when they have sufficient views.
    My Website Opinion Matters was used to link back to the domain.
    My Website Opinion Matters
    My Website Das Marketing

    Results

    #UPDATE: They are already ranking on Google Page #1. However, for Google #1 rankings within Page 1, there is a month-long effort with some extra charges.

    Sparkling Canvas Finally on Google Page 1.

    Conclusion

    As a result of my SEO efforts, the website ranked #8 on Google Page 1. Further, I will update the blog as and when the rankings further improve. The final target is to Rank them #1 on Google for “Chhena Poda in Mumbai.”