Tag: google search

Summary:

• Ranking Strategy: Information Asymmetry.
• Techniques: On Page SEO, Social Media mentions and high value backlinking strategies.
• Keyword: Convalexa, trending on social media.
• Volume: Estimated 500-1000 searches a month

Trending keywords are hard to rank because most well known news agencies are batting for it. Yet, I have successfully ranked a trending news term “convalexa” related to astrology using the same “information asymmetry” that I used earlier.

About The Term “Convalexa”

The term “Convalexa” was on trend in different social media platforms such as Facebook, Instagram and Twitter and was shared by an Indian astrologist during a podcast on Real Hit. Ranking for such terms is difficult because many high DA websites are competing for them.

#Note: The meaning and aim of the term Convalexa is to attract wealth especially when it rightfully belongs to you and is stuck somewhere.

Though search volume for the trend was not available, yet using indirect methods and actual website traffic I could deduce that it had somewhere between 500 – 1000 searches a month. The reasons in even being ranked third, my website: https://thenewsdispatcher.in was getting around 70 clicks overnight on Google.

Ranking Strategy

I used “information asymmetry” strategy to rank the term on Google. The method is now in beta testing phase and has yielded consistent results for me.

Research

In this strategy, I carefully examine each search result for a keyword and find gaps in On-Page SEO. After that I try to create as much as content as needed by Google to present me as a topical authority.

Backlinking

Once topical authority has been established, I started backlinking with websites whose DA>50. Here, it is important to check the spam score before you ask someone for links. Spam scores greater than 10% should be avoided at any cost.

For example. if you create too many backlinks on Quora, your website domain authority will slide down. I happened with me when one of my website authorities slipped from DA 11 to DA 9 in 3 days because of excessive Quora linking.

Indexing

The next step is to submit for indexing. This is the most critical part which often website owners and even senior SEOs miss.

Waiting

That being done, you need to wait. In my case the waiting period was nearly 10 hours. It can be higher for you depending on competition in your niche.

For high competition niches like Digital Marketing, waiting can be as long as 3 weeks, but with Ingeniare SEO, its 2 -3 hours. Yep, we have a special technique.

Frequently Asked Questions

Recently I did another successful SEO experiment where I ranked an article for the keyword, “Harmony on chain metrics” on Google.

Below is short story on how I managed to get my website ranked on Google #2 on Page 1.

In this article, I will give everyone a walkthrough of the entire ranking process. For the website: https://dascrypto.in, this has been the third successful Google ranking.

Outranking the Competitors on Google SERP Page

The only thing you need when raking a keyword for a low search volume is outranking them on the basis on information. A good quality on-page SEO is enough to rank a website on Google. I learnt this thing from SEMrush’s complimentary tutorial which used to come with its Guru plan.

Research and Content

1. Make sure that when you go through the websites which are ranking for the term, analyze the deficiency in their information. Some websites might lack a personal experience, some might lack advantages and disadvantages section and some might even lack a section for the FAQs.
2. The second step is to address these deficiencies in your article along with all the information that you are already giving in that article. In short, make it the most comprehensive piece of information available on the internet.

Getting Indexed

The next step in the process is getting the article indexed. If you have a news website or publish regularly, you can get Google News approval from the Publisher Center which will help you get your article indexed within a few hours.

Alternatively, you can index your article by submitting it on Google Search Console.

Creating High Quality and Easy Backlinks

The final step, and this is barely necessary is that create some social media backlinks from, Quora and Medium. SEOs would advise you that these websites only give “no-follow” backlinks, but I have experienced in my SEO career that the links from these websites are of high quality even if they are no-follow.

Do not forget that links are to be only created from websites with a DA>30 for old websites and DA>10 for new websites.

Check the DA of websites with Ahref’s Free Website Authority Checker.

Ranking on Google is not difficult even for new websites. You just need to find an information deficit and think creatively on how your website can fill in that information.

In this article, I will tell you how I ranked an article in a highly competitive niche (Finance) within two hours of publishing. The interesting thing is I did it even without backlinks.

The Most Critical Factor in Google Ranking

For any website, the most critical necessity to rank on Google is to supply information of the highest quality. You can read my other website on how to create the best informative article.

Related: Most Important Factor for SEO

My Methodology

Now coming back to our ranking story. Here is the complete information of the website that was ranked.

• Site: https://dascrypto.in
• Niche: Finance > Cryptocurrency
• Keyword: DeFi Research Methodology

I created the following strategy to make sure that the ranking on Google page 1 was the fastest ranking ever.

1. For the website to be ready, first I made sure that it was indexed quickly. News websites can do this with Google News approval and other websites can do this with directly submitting articles on Google Search Console.
2. The next necessity is that the website on which you are working has at least 10-15 SEO compliant articles that are well linked.
3. Now, there is a need to find information asymmetry. New websites can only rank better if they do these two things:
   • Create the best informative article on the internet.
   • Find keywords where others are lagging. Usually low volume keywords fit well in this search.(less than 100 searches per month).
4. Then, analyze all the websites through a SERP analysis tool like Ahref, SEMrush, Ubersuggest or Moz. See if there is any website ranking on top 10 places that have a Domain Rating below 20. For my ranking, I use Moz and found that there were websites that ranked below 20 in that search result for “DeFi Research Methodology”.

Why this Process Works Great?

Google is an information company. It provides information to searchers and runs ads on those search pages to earn money. To get ads it has to ensure that there are more searches on its search engine which is only possible when the search results are of the highest quality.

However, in the absence of a “accurate match in title” Google shows results for related keywords.

For example, in my case when I searched for the term: DeFi Research Methodology, there were only 2 results matching exactly with this search query. Other results were a related match for the term.

This prompted me to create an article with the most comprehensive information. It took me 2 hours to create this article because of my experience in content writing and over 4 years experience in cryptocurrency.

The Final Result

If you take a closer look at this article or even search for the term: DeFi Research Methodology, you will find my website: https://dascrypto.in currently ranking on the fifth place on the first page of Google search. All other websites are of very high domain authority which you can verify yourself.